Julia Gencheva

Julia specialises in digital and technology policy, providing strategic political and policy analysis alongside hands-on support for advocacy campaign design and execution. She advises clients in the technology and digital sectors, drawing on her experience with EU digital regulation and institutional engagement.

Before joining H/Advisors, Julia worked as an EU Digital Policy Analyst at Hanover Communications in Brussels, deepening her expertise in navigating the EU institutional landscape. Prior to that, she gained valuable insight at the European Parliament Secretariat, focusing on Internal Market and Consumer Protection matters. Her international perspective was shaped by three years in The Hague as a Digital Innovations Manager for an international organisation, leading digital transformation initiatives. Julia’s combined public and private sector experience equips her to guide clients through the evolving digital policy environment with clarity and precision.