We help organisations engage effectively with European and Member State institutions to shape legislation and regulation that impacts their business. We connect our clients to decision-makers and regulators, develop policy positions, and lead lobbying strategies across the legislative cycle—from early-stage consultations to final trilogues to implementing regulatory initiatives. Our Brussels-based team coordinates pan-European outreach across national capitals and EU institutions, ensuring clients are recognised as constructive partners in policy reform.
From platform regulation and ESG to financial services and trade policy, we have successfully positioned clients at the forefront of key EU policy debates. Whether influencing new directives or navigating delegated and implementing acts, our work ensures measurable policy outcomes and long-term reputation gains.
Case study: CoinShares
Challenge
CoinShares, a pioneer in digital asset investment and the first to launch regulated Bitcoin investment products, sought to deepen its understanding of the evolving regulatory environment for crypto-assets across the EU. With its crypto exchange-traded products (ETPs) gaining traction, the company aimed to assess the regulatory outlook for potential UCITS eligibility of these products in key EU markets. This required insights into regulator positioning and proactive engagement to shape future policy developments.
Strategy
H/Advisors Brussels was engaged to conduct a cross-jurisdictional assessment of the crypto regulatory landscape in seven EU Member States. The focus was on identifying the approach of national regulatory authorities toward crypto-ETPs and their potential compatibility with UCITS rules. We also examined the role of the European Securities and Markets Authority (ESMA) and broader EU-level trends that could influence future policy directions.
To support both intelligence gathering and long-term engagement, H/Advisors Brussels secured meetings with all targeted national regulators as well as ESMA.
Outcome
Through direct engagement and structured analysis, CoinShares gained a detailed understanding of regulatory positions across multiple jurisdictions, including how crypto-ETPs are viewed in the context of UCITS. This enabled the company to refine its business strategy in line with emerging regulatory expectations and to provide more informed guidance to investors. The engagement also laid the groundwork for ongoing dialogue with key regulators, positioning CoinShares as a credible and proactive market participant in discussions around the future of crypto regulation in the EU.